MOVIE REVIEW
Chevolution (2009)
Fortissimo Films
Everyone knows the image this film is about. Everyone might not know who he is or when or where the photo was taken, but he or she knows what the image means. It’s cool, edgy and rebellious. It’s got that little frisson that moves it beyond just another photograph to one of the most reproduced images of all time. It’s so famous that blind items can run in the gossip press about starlets getting their tattoos of it removed. In a London restaurant restroom, a mash-up of the image and the Mona Lisa hangs on the wall. And from its first appearance, it took very little time to morph into shorthand for — well, whatever you want it to mean.