MOVIE REVIEW
The Lego Movie (2014)
Warner Brothers Pictures
Even though Claymation is de rigueur in the realm of stop-motion animation, brickfilms date all the way back to the 1970s. There hasn’t been a prominent example perhaps because the Lego Group unsurprisingly pursued legal action over “The Magic Portal,” a feature-length brickfilm made in the late 1980s. The precedent has been enough to scare off aspiring brickfilm makers since, even though the company seemingly reversed its stance in the early 2000s with the release of Lego Studios kits.
As its title suggests, “The Lego Movie” has the company’s blessing and touts the virtues of the product. The sense of product placement and corporate synergy only deepens with Warner Brothers Animation seizing the opportunity to parade the fleet of the DC Comics characters in its catalog.